Budgets may be tighter this year, but all signs point to consumers still making vacation plans for the summer. Visitor traffic increased to the National Parks and Services site, nps.gov (up 14% to 3.2 Million UVs), and local theme park sites, like hersheypark.com (up 47% to 416,000 UVs). As a result, major hotel sites like holidayinn.com (up 18% to 979,000 UVs), bestwestern.com (up 11% to 1.9 Million UVs), and daysinn.com (up 14% to 1 Million UVs) all saw a lift alongside rental car sites, which were also positively impacted – budget.com (up 25% to 1.7 Million UVs), hertz.com (up 1.7 Million UVs), and avis.com (up 10% to 1.4 Million UVs).
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